EasyPesa Privacy Policy
Effective Date: May 7, 2025
This Privacy Policy explains how we collect, use, store, and protect your personal information when you access or use our services. By using EasyPesa, you acknowledge and agree to the terms outlined below.
1. Information We Collect
- Personal Information: Full name, address, phone number, date of birth, employment status
Purpose: Identity authentication, KYC compliance, credit evaluation, loan approval
- Contact Details: Emergency contact’s name, phone number, and relationship
Purpose: Fraud prevention and risk management
- Camera Access: Selfies and ID photos
Purpose: Identity verification and security screening
- Device Information: IP address, device model, IMEI number, OS version, language settings
Purpose: Fraud detection and app performance optimization
- Location Data (GPS): Approximate or exact location
Purpose: Fraud prevention, identity confirmation
- Calendar Access: Access to your calendar (with permission)
Purpose: To set up repayment reminders
- Firebase SDK: Crash reports, push notifications, usage analytics
Purpose: App stability, performance improvement, and timely service updates
- Facebook (Meta) Ads Integration: Data Collected: Advertising ID, device information, app usage patterns, and in-app behavior
Purpose: Data collected through Facebook (Meta) Ads is used to deliver personalized advertisements tailored to user interests and behavior, evaluate the effectiveness of ad campaigns, and refine our marketing strategies. This enables us to provide more relevant promotional content to users while enhancing overall ad performance and engagement.
2. How We Use Your Information
- Process loan applications and validate your identity
- Assess creditworthiness for loan approval
- Communicate regarding loan status, repayment schedules, and support
- Improve user experience and app performance
- Provide personalized promotions or financial offers
- Assign authorized agents to handle debt recovery, when necessary
3. Data Sharing
We do not share your personal data with third parties without your consent, except when legally required or for core service functionality.
- All data is encrypted using HTTPS
- Stored securely on private servers
- Access is limited to authorized personnel only
- Server URL: https://api.easypesa.dev
4. Data Security
- Encryption of all sensitive data in transit and at rest
- Secure storage and routine audits of infrastructure
- User responsibility for safeguarding login credentials
5. Your Rights
- Access and update your personal details in the app
- Request data deletion through the in-app support system (processed within 15 business days)
- Manage permissions via your device settings
6. Limited Data Usage
Your personal information is used solely for loan-related purposes including application review, credit decisioning, repayment tracking, and collection activities. We will not use your data for any unrelated purpose without your explicit consent.
7. Age Eligibility
EasyPesa services are only available to users who are 18 years or older.
8. Loan Terms
- Loan amounts range from UGX 20,000 to UGX 1,000,000
- Repayment period: 91 to 365 days
- Annual Percentage Rate (APR): 22% – 36%
9. Third-Party Services
We may use trusted third-party services including but not limited to:
- Firebase (Google) for analytics, crash reports, and notifications
- Payment processors for secure loan disbursement and collection
- All third parties comply with applicable data privacy regulations.
10. Consent and Withdrawal
By using EasyPesa, you give consent to the collection and usage of your personal data.
- Disable permissions via phone settings
- Request account deletion via support
Note: Some services may no longer function after withdrawal.
11. Data Retention
We retain personal data only as long as necessary to:
- Fulfill legal, regulatory, and contractual obligations
- Support internal recordkeeping and fraud prevention
Once no longer required, your data will be securely deleted or anonymized.
12. Policy Updates
We may revise this Privacy Policy periodically. Updated versions will be published within the app or on our website. Continuing to use our services after an update implies your agreement with the revised terms.
13. Contact Us
For questions or concerns about this Privacy Policy, please contact our support team through the in-app help center.
We value your trust. This policy is designed to ensure transparency and protect your privacy throughout your experience with EasyPesa.